Kids: The brands are alright

07/5/2005 | Bloomberg Businessweek

While today's young people are growing up in a highly interactive and on-demand world that makes them harder to reach, writes BusinessWeek media columnist Jon Fine, they also have few objections to the ubiquity of advertising and marketing. Also, the 18-to-34 demo lacks much of the anti-corporate, anti-establishment sentiment that has characterized other post-War generations.

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