New technology helps to better determine site selections

07/5/2005 | Franchising World Magazine

Lifestyle information can help small-business franchise owners to better understand why customers patronize a certain area. Psychographics defines customers' lifestyles and buying habits. "The technology exists to find out exactly who your customers are, how much they spend on what and how far they are willing to drive to your location," says Buxton Customer ID President Rich Hollander.

View Full Article in:

Franchising World Magazine

Published in Brief: