Click fraud may result in less Internet ad spending

07/5/2006 | San Francisco Chronicle

A study released today by market researcher Outsell says confidence in online ads is waning as a result of Internet advertisers having paid $800 million for bogus clicks on their marketing messages in 2005. Advertisers told Outsell that 14.6% of all clicks are illicit, and 75% reported having been victims at least once.

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