Chains get creative to deepen online presence

07/5/2007 | Restaurants & Institutions (free registration)

The Carl's Jr. and Hardee's Web sites have become especially inviting to the young male demographic, offering a virtual environment featuring everything from a big-screen TV to an attractive young companion. More chains are drawing the youthful demographic to their Internet sites with games, coupons and contests to increase their brand's presence on the Web.

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Restaurants & Institutions (free registration)

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