New shops for five J&J brands

07/5/2007 | Advertising Age (tiered subscription model)

Johnson & Johnson has found new advertising agencies for five consumer brand accounts previously handled by Interpublic Group's McCann Erickson Worldwide. The Band-Aid first-aid brand and Reach oral-care brand will be handled by WPP Group's JWT. Omnicom's BBDO will handle Monistat and StayFree. And independent shop, Mother, will work on K-Y products.

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