Yahoo! celeb site outperforms, People

07/5/2009 | Hollywood Reporter, The

OMG, Yahoo!'s Web site committed to covering celebrity news in a light, nonjudgmental tone, surpassed and in unique visitors in May, according to the latest comScore ratings. Competitors attribute OMG's success to its location on the home page of the popular portal, but Yahoo! says it has enjoyed a bump in its organic traffic via search inquiries.

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