Column: Travel sellers need to earn clients' trust

07/5/2010 | Travel Research Online

Columnist John Frenaye discusses client relations and that intangible quality of trust. "As travel professionals -- not websites or website renters, we need to do a better job of earning the trust," Frenaye writes. "Certainly doing a good job is the first step. Blowing your own horn is another step in the right direction."

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