"Locationizing" a brand can drive new sales

07/5/2011 | Mashable

Businesses must "locationize" their brands if they want customers to come through the door, writes David Staas. Using location data to tweak ads, give directions to the nearest store or let people check in to a location-aware service from the store are all key to "locationizing." Research has found that customers will come from as much as an hour away for a 50% discount, meaning "locationized" brands can draw customers from far outside the neighborhood.

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