Hillshire CEO sees opportunity in meat snacks

07/5/2012 | Chicago Tribune

Sean Connolly, CEO of Hillshire Brands, formed when Sara Lee split last week, described meat snacks as an "emerging market" and said the company will introduce products and expand its reach beyond grocers. "There is a compelling consumer need around getting protein into the snacking occasion, as opposed to some of the hollow calories that they rely on today," he said.

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