Airbnb wins big with customer testimonials

07/5/2013 | Huffington Post, The

Part of Airbnb's wild success in transforming the short-term vacation rentals market is due to its focus on customer testimonials, writes Amanda Fayer. Airbnb includes a dedicated space on its site for videos showcasing user stories. "By allowing their community to share their personal experiences in an engaging manner, Airbnb is showcasing the true advantages of developing a strong community base," Fayer writes.

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Huffington Post, The

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