Healthy food products are popular with boomers, survey finds

07/5/2013 | BakingBusiness.com

U.S. baby boomers are in the market for healthy beverages and snacks as well as products higher in protein, according to a survey from Fonterra. Just more than a fifth of boomers are healthy food seekers who said they pay attention to nutrition trends and would be willing to make changes to their diet for health reasons. Fonterra recommends food manufacturers examine how to put more protein in the average American breakfast.

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