Malibu campaign targets Maroon 5 fans on Spotify

07/5/2013 | Mobile Marketer

A Malibu rum mobile ad invites consumers to participate in a campaign that will bring the band Maroon 5 to a town somewhere in the U.S. Tapping on the ad in the Spotify application takes users to a mobile-optimized Facebook app where they're invited to "like" Malibu, select a destination "island" for the band and play games.

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