Millennial B2B buyers are heavy online researchers, report shows

07/5/2013 | MediaPost Communications

More than 90% of Generation Y corporate buyers who spend at least $100,000 per year make purchases online, a significantly higher percentage than those in other age groups, according to a study from the Acquity Group. The study also found that younger corporate buyers are more likely to spend time researching products online before a major purchase.

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