New Hostess Brands to freeze Twinkies to boost shelf life

07/5/2013 | New York Post

The new owners of Hostess Brands will begin freezing Twinkies and other snacks to extend shelf life and get by with fewer bakeries. The snacks will be thawed at stores before they are sold. Hostess CEO Dean Metropoulos believes consumers won't notice a difference. "When consumers are finally able to bite into Hostess products again, they will, without question, have the same delicious experience that has given these great brands their enduring appeal," he said.

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