Office Depot is promoting its partnership with musical act One Direction through an augmented-reality mobile application that allows users to snap pictures of Office Depot products in the store to unlock behind-the-scenes content of the band. The app also sends users to an Office Depot landing page with links to a sweepstakes to win concert tickets.
Office Depot touts back-to-school line with augmented-reality app
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Warner Bros. Entertainment Inc.
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UNIVERSITY OF VIRGINIA