State Department upped Facebook presence in $630,000 campaign, report says

07/5/2013 |

The U.S. State Department spent $630,000 on a campaign intended to win more "likes" for the department's Facebook pages, according to an inspector general's report. Over more than two years, officials spent the money to significantly increase "like" counts on its four Facebook pages. The report criticized the program for focusing on social metrics rather than diplomatic-policy goals.

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