Tell your story to attract investors

07/5/2013 | Young Entrepreneur Council

Your secret weapon when seeking funding for your startup is the story behind your company, writes Andrew Hoeft, founder of Pinpoint Software. By sharing your story, you can "show that you are personally connected to the problem you are looking to solve, and that you are the right person for the job," he writes. It's important to practice telling your story, keep it short and be willing to listen to feedback, he recommends.

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