What spa owners should know about social media

07/5/2013 | Skin Inc. online

A presence on social media is a must for business owners these days, in addition to a website, according to Nikki Partise, social media manager for Dermalogia and the International Dermal Institute. "Now, 90% of consumers trust peer recommendations and only 14% trust advertising, giving you the opportunity to hear feedback from your clients so you can keep doing what works and adjust what doesn't," she writes. Partise recommends establishing pages on Facebook, Instagram, Twitter and Yelp.

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