InterActiveCorp's online firms intensify cross-promotion

07/6/2004 | NYTimes.com

Internet conglomerate InterActiveCorp is ramping up its cross-promotion among the online firms under its corporate umbrella. For instance, travel firms Hotels.com, Hotwire.com and Expedia -- all owned by InterActiveCorp -- have been advertising on each other's sites, a move company officials say has resulted in increased business.

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