Disney to market kid-friendly cell phones

07/6/2005 | Bloomberg Businessweek · Wall Street Journal, The

The Disney Mobile service will use Sprint's wireless networks, but the family-oriented cell phones and services will be Walt Disney Co.-branded products. The company hopes to capitalize on its family-friendly reputation with a service targeted to parents and to children as young as eight years old.

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Bloomberg Businessweek · Wall Street Journal, The

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