Herbie "fully loaded" with product placements

07/6/2005 | NYTimes.com

Walt Disney Pictures' new film "Herbie: Fully Loaded" is becoming a target for critics who disparage its barrage of placements for Pepsico's Tropicana juice, Goodyear tires and ESPN. The film's proponents note that since the movie is set against the logo-rich environment of NASCAR, the placements are appropriate in context.

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