Hearst plans online "Fashion" push for September

07/6/2006 | NYTimes.com

Hearst is unveiling "30 Days of Fashion," an online campaign featuring podcasts, blogs, contests and giveaways timed to September's Fashion Week. The promotional event, which includes Harper's Bazaar, Esquire, Cosmopolitan and six other Hearst titles, has yielded almost $10 million in ad revenue from marketers, including L'Oreal Paris and Citibank.

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