Report: Chinese youth are brand and price savvy

07/6/2006 | Australian (tiered subscription model), The

Affluent Chinese teenagers are fashion-conscious and largely loyal to domestic brands, but they'll switch brands if they can save money, according to new research from McKinsey. The report, based on interviews conducted in 6,000 Chinese households and in-depth talks with 800 teens, reveals a $50 billion urban teen market in China.

View Full Article in:

Australian (tiered subscription model), The

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Marketing
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Sr. Product Marketing Manager
San Francisco, CA