Report: Chinese youth are brand and price savvy

07/6/2006 | Australian (tiered subscription model), The

Affluent Chinese teenagers are fashion-conscious and largely loyal to domestic brands, but they'll switch brands if they can save money, according to new research from McKinsey. The report, based on interviews conducted in 6,000 Chinese households and in-depth talks with 800 teens, reveals a $50 billion urban teen market in China.

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Australian (tiered subscription model), The

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