Opinion: Bridging the marketing, IT gap

07/6/2007 | iMedia Connection

The IT and marketing divisions with an organization frequently are at odds over their differing challenges, personalities and objectives, says this writer, who suggests using optimization and defined roles and responsibilities in "a matrixed org chart" to help bridge this gap.

View Full Article in:

iMedia Connection

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director of Account Management
Adelphic
New York, NY
Digital Ad Operations Trafficker
A+E Networks
New York, NY
Mobile App Acquisition Manager
Publishers Clearing House
New York City & Port Washington, NY
Senior Product Manager - Mobile
Publishers Clearing House
New York, NY
Interactive Sales Account Executive
Comcast Spotlight
Houston, TX