Combined Olympic ratings to include cable, broadcast, Internet

07/6/2008 | Mediaweek · Wall Street Journal, The

NBC Universal is developing a new audience measurement system that can chart viewership of an event over several different media vehicles. The company, for instance, will issue its new Total Audience Measurement Index on a daily basis during this summer's Olympics, for channels including NBC, Oxygen and CNBC and their corresponding Web sites.

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Mediaweek · Wall Street Journal, The

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