Latest technology helps networks market their shows

07/6/2008 | NYTimes.com

Discovery Channel is just one of the television networks looking for new and innovative ways to market their shows. During its "Mythbusters" series, for instance, an ad reminding viewers to watch Discovery's "When We Left Earth" was embedded on the side of a truck.

View Full Article in:

NYTimes.com

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Marketing
IAB
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA