Poll: Most traditional media to suffer brunt of media cutbacks

07/6/2008 | Advertising Age (tiered subscription model)

Broadcast TV, magazines, newspapers, radio and outdoor are the media categories for which more buyers are likely to reduce spending than increase it over the next six months, per a survey by Advertising Perceptions. In contrast, the Web, cable TV and mobile are the only categories in which more buyers said they would boost spending rather than make cuts.

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