Syfy, Subaru kick off product-integration pact

07/6/2009 | Advertising Age (tiered subscription model)

Subaru next week will begin a major product integration deal with Syfy's "Eureka" show for its new Impreza WRX vehicle. As a result of the multiplatform deal, Subaru will get prominent mentions within the series, entering its fourth season, and at a new microsite developed by Syfy.

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