Tweets and Sweets preview: 3 questions for Mark Walsh

07/6/2009 | SmartBrief/SmartBlog on Social Media

Crowdsourcing has the power to dramatically change how people do business, says Mark Walsh, CEO of Genius Rocket, citing Dorito's Super Bowl ad as one successful example. But that doesn't mean crowdsourcing will be an easy sell, he says. "Changing legacy behavior always scares a lot of people. Understand that and don't take it personally," he advises.

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