Dawn spot tops Ace Metrix "most effective" list

07/6/2010 | Adweek

A cause marketing spot that calls attention to Procter & Gamble brand Dawn's work with wildlife groups led the Ace Metrix ranking of most effective TV ads for Q2. The spot by Kaplan Thaler shows how Dawn helps wash sludge and oil from seabirds and marine mammals. The ad first aired about two weeks before the BP oil spill.

View Full Article in:


Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Regional Interactive Sales Manager
Comcast Spotlight
Bethesda, MD
Sales Executive, CafeMom.com and MamásLatinas.com
New York, NY
Marketing Services Director
Farm Journal Media
Rosemont, IL
Director, Revenue Operations - Technical Program Management
Pandora Media, Inc.
Oakland, CA
Product Marketing Manager
Urban Airship
San Francisco, CA