Dawn spot tops Ace Metrix "most effective" list

07/6/2010 | Adweek

A cause marketing spot that calls attention to Procter & Gamble brand Dawn's work with wildlife groups led the Ace Metrix ranking of most effective TV ads for Q2. The spot by Kaplan Thaler shows how Dawn helps wash sludge and oil from seabirds and marine mammals. The ad first aired about two weeks before the BP oil spill.

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