Go all-in to make marketing, PR more social

Integrating social media into existing departments such as marketing and communications requires a clear strategy and a willingness to stay the course, say Monster.com's social-media and marketing chiefs. The key, says Monster Vice President Janet Swaysland, is to start out slow and win genuine buy-in, rather than creating segregated social-media campaigns that reinforce old-school staffers' suspicions. "If you try to take it apart, it doesn't work," she says.

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SmartBrief/SmartBlog on Social Media · SmartBrief/SmartBlog on Social Media

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