That trumpeting noise is a business opportunity

07/6/2010 | National Public Radio · Bloomberg Businessweek

Vuvuzelas -- the cheap plastic trumpets blaring in the background of every World Cup match -- are providing a lucrative business opportunity for some quick-thinking companies. Birmingham's 365 Inc. used Google keyword-marketing to corner the booming U.S. vuvuzela market, while several European companies are now selling high-tech audio tools that can filter out the horns' noise and let soccer fans watch the tournament in peace.

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National Public Radio · Bloomberg Businessweek

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