How to create a successful QR-code campaign

07/6/2011 | Forbes

QR codes can be a valuable tool for marketers, helping to bridge online and real-world campaigns, writes Michael Matthews. Still, it's important to remember that QR codes are tools, not goals in their own right. "Brands considering QR Codes should focus on the 'presence' (i.e. mobile website, Facebook 'like,' mobile coupon) rather than the 'path' (QR Code)," Matthews writes.

View Full Article in:

Forbes

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Marketing
IAB
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA