Get the media to pay attention to your business

07/6/2012 | SmartBrief/SmartBlog on Social Media

News releases can be valuable for small-business owners who want to focus on SEO, but you shouldn't expect them to attract many readers, says marketing and customer service strategist Peter Shankman. It's important to connect with reporters who cover your industry and to determine how what you're doing connects with larger business trends, experts say. Also, be respectful of reporters to avoid annoying them.

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