Coca-Cola capitalizes on digital takeovers for NASCAR race

07/6/2014 | Adweek

Coca-Cola launched a series of digital ads and homepage takeovers featuring Coke Zero spokeswoman Danica Patrick to tout the Fourth of July weekend's 56th annual Coke Zero 400 race and a microsite for the "Share a Coke" campaign. Takeovers for NASCAR.com and Yahoo's NASCAR page allowed viewers to customize a Coke label with nicknames or logos and share it with others, all from within the unit.

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