How ad reselling is transforming the industry

07/6/2014 | VentureBeat

Nanigans CEO Ric Calvillo estimates that 20% of the $100 billion online ad marketplace goes to self-serve, direct-to-client sales, which he calls the biggest disruptor in the ad technology space. Direct-to-client platforms are attracting those online ad dollars through investments in Big Data research and a software-as-a-service model.

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