Summertime offers no rest for television marketers

With nearly 90 new TV shows being introduced this summer, television marketers are being aggressive as they try to draw viewers, with (literally) eye-popping outdoor ads, YouTube videos and social media campaigns. In television, "there's no break, no cycle; it's a wheel of continuous content," said Stephanie Gibbons, FX Networks' president for marketing and on-air promotion.

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