Making it manly to moisturize

07/7/2004 | BBC

The market for men's grooming products is taking off, with some companies crossing their fingers that the market ultimately may be as large as that for women's skin care. To overcome notions that cleansing, toning and moisturizing are "girly," companies such as Gillette are recruiting sports stars such as soccer sensation David Beckham -- a self-confessed moisturizer user -- to promote their brands.

View Full Article in:

BBC

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director of Account Management
Adelphic
New York, NY
Digital Ad Operations Trafficker
A+E Networks
New York, NY
Mobile App Acquisition Manager
Publishers Clearing House
New York City & Port Washington, NY
Senior Product Manager - Mobile
Publishers Clearing House
New York, NY
Interactive Sales Account Executive
Comcast Spotlight
Houston, TX