New gay TV channel hopes to win battle for advertisers

07/7/2005 | Economist (free content), The

Business prospects for Logo, America's first basic-cable gay channel that launched June 30, look strong since the audience's strong spending power should attract advertisers, The Economist reports. But some say a threat against the channel's well-being exists in the form of religious conservatives, who may target advertisers spending money on Logo.

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Economist (free content), The

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