Dove ads link beauty products to a cause

07/7/2008 | NYTimes.com

Unilever's Dove brand has introduced a TV spot that connects sales of its products with the Dove Self-Esteem Fund, an effort to promote healthy body images in young women. The move will help the company rekindle its "Campaign for Real Beauty" and remind the public of its philanthropic activities. A spokeswoman says the brand has "spent a lot of time debunking stereotypes, and now it's time to let people know what we've been doing to build self-esteem."

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