Drive-to vacation spots showing strength in California

07/7/2008 | American City Business Journals

As a drive-to destination for San Francisco Bay Area residents, Santa Cruz, Calif., is showing signs of resiliency despite high gasoline prices. "What we're seeing in terms of leisure travel is that visitors may be changing their plans and traveling closer to home, or spending less when they reach their destination," said Christina Glynn of the Santa Cruz County Conference and Visitors Council. The agency is promoting the "vacation-in-your-backyard" concept with midweek deals and value-based marketing.

View Full Article in:

American City Business Journals

Published in Brief: