Polishing the image of a company -- and a continent

07/7/2008 | Wall Street Journal (free content), The

When Gareth Penny became CEO of De Beers Group in 2006, it was a rocky time for the company and the diamond industry as a whole. Penny discusses what the industry has done to combat the problem of "conflict diamonds" and what he is doing to lure businesses of all sorts to invest in Africa.

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Wall Street Journal (free content), The

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