... And the company lived happily ever after

07/7/2009 | BNET

Storytelling is the new marketing rage, but it's also a great way to communicate to employees the culture and values that make your company special. Better than charts or memos, stories can help foster excitement, build trust and create unity. Costco's story about its search for the perfect salmon has become such a part of company lore that outstanding employees are now recognized with the Salmon Award.

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