Small shops may overlook value of networking, referrals

07/7/2009 | Los Angeles Times (tiered subscription model)

If you are looking for ways to contain costs for marketing, look to networking and customer referrals, advises business columnist Karen E. Klein. Court Cunningham, chief executive of online lead-generation firm Yodle, says small businesses should continually seek referrals and give incentives to customers who make referrals.

View Full Article in:

Los Angeles Times (tiered subscription model)

Published in Brief:

SmartBrief Job Listings for Business

Job Title Company Location
Manager, Technical Staffing
U.S. Cellular
Chicago, IL
Human Resource Director
Confidential
Salt Lake City, UT
Vice-President of Global Sales
Lindsay Corporation
Hartland, WI
Chief Operations Officer
Delta Community Supports
Blue Bell, PA
Administrative Management Specialist
Smithsonian Institute
Washington, DC