Sprint kiosks ring out in cinema lobbies

07/7/2009 | NYTimes.com

Sprint Nextel, citing a "natural affinity" between moviegoers and its pool of potential customers, is expanding its cinema marketing program to include interactive kiosks where Sprint customers can scan their phones to receive "upgrades" to a larger size soda or popcorn. Cinema ad company Screenvision is rolling out a new lobby promotion -- large stages that display holographic images.

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