Bloggers are key to Coca-Cola's strategy in South Korea

07/7/2010 | Advertising Age (tiered subscription model)

Connecting with bloggers, especially those who are mothers, is an increasingly important strategy for Coca-Cola in South Korea as the brand tries to build word-of-mouth. While social media are popular in South Korea, making it a good market to test the waters, Coca-Cola is also looking at how to expand the strategy to other markets.

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