Stop trying so hard to be creative

07/7/2011 | Inc. magazine

Even when you love what you do, you can't be at your creative, productive best 100% of the time, writes Jason Fried. "Motivation, productivity, efficiency -- these things are not constants. ... They ebb and flow, and there's no sense in fighting it." Fried's bottom line: Recognize your personal patterns and be ready to ride the wave when your creative juices really start flowing.

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