Google exec: Mobile ad strategy is "on demand"

07/7/2014 | VentureBeat

Jason Spero, Google's head of performance media, reviews in an interview how Google is forging ahead in the mobile space with innovations. Among other things, Spero notes enormous competition in mobile, with too many "horses" in the race to count. "Today, our connectivity comes with us and fuels decision moments anywhere and everywhere," he says.

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