Publicis Kaplan Thaler to handle creative for Red Lobster

Publicis Kaplan Thaler has been hired to lead creative for Red Lobster, following a two-month review. WPP's Grey was the incumbent and did not participate. Red Lobster executive Mark Gilley said the brand chose Publicis Kaplan Thaler based on its work for Wendy's, its pitches and its digital strategy.

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