Campaigns offer new approach to female marketing

07/8/2005 | USA Today

Unilever's Dove brand and American Girl are promoting their products to young women as "real beauty" options, a departure from traditional beauty-product marketing. Unilever has set up a Web site, campaignforrealbeauty.com, to promote its Dove products, and Bath & Body Works will sell the "American Girl realbeauty Inside and Out" line of soap, gels and lotions in its 1,200 stores.

View Full Article in:

USA Today

Published in Brief:

SmartBrief Job Listings for Food & Beverage

Job Title Company Location
Teaching Associate (Hospitality Management) - Department of Food Science and Human Nutrition
University of Illinois at Urbana-Champaign
Urbana, IL
Director - CIA Consulting
The Culinary Institute of America
Hyde Park, NY
Culinary Arts Faculty
The Culinary Institute of America
Hyde Park, NY
Director of Food and Beverage Operations
The Culinary Institute of America
San Antonio, TX
Executive Chef - Instructor
The Culinary Institute of America - Nao Restaurant
San Antonio, TX